Hollywood Feed and Sunbit launch pet rewards Mastercard

Hollywood Feed and Sunbit have introduced the Hollywood Feed World Elite Mastercard for pet owners, offering a first-purchase discount and rewards on spending at Hollywood Feed and anywhere Mastercard is accepted. The card debuts as pet spending continues to rise, giving the retailer a new loyalty tool tied to recurring household purchases.

Why it matters: - The card is built around recurring pet expenses, one of the most predictable parts of a household budget. - Hollywood Feed is using financial rewards to turn routine spending into customer loyalty. - The launch comes as U.S. pet industry spending reached about $158 billion in 2025, increasing pressure on consumers to manage higher pet-care costs.

What happened: - Hollywood Feed launched the Hollywood Feed World Elite Mastercard® with Sunbit. - The card offers 20% off a first Hollywood Feed purchase. - Cardholders earn 5% back in Hollywood Feed rewards on purchases made everywhere Mastercard is accepted during the first year. - Cardholders continue earning 5% back in Hollywood Feed rewards on purchases at Hollywood Feed after the first year. - The card is available now to eligible customers at 35 Hollywood Feed locations in Memphis and Atlanta. - The card will roll out to all Hollywood Feed stores nationwide on Sept. 21, 2026.

The details: - Hollywood Feed says the card is designed for pet ownership’s recurring purchase cycle. - The retailer said it selected Sunbit for personalized financial products that aim to deliver value without complex loyalty mechanics. - Mastercard’s network adds AI-powered fraud monitoring, Mastercard ID Theft Protection and Mastercard Zero Liability Protection. - Hollywood Feed serves pets, owners, caretakers and communities in more than 175 stores across 19 states. - The retailer says it has been recognized by Newsweek, Pet Business, USA Today and Pet Age, among other awards lists. - Hollywood Feed’s brand promise is to replace or refund products if a pet or owner does not love them. - Sunbit says it has served more than 6 million customers across more than 45,000 locations nationwide. - Sunbit’s co-brand and branded credit card portfolio is built with vertical-specific platforms and cross-vertical partners. - Loans are made by Transportation Alliance Bank Inc., doing business as TAB Bank, which determines credit qualifications and terms. - The Hollywood Feed Credit Card is issued by TAB Bank under license from Mastercard International Incorporated. - Hollywood Feed links: the company’s website and social channels.

Between the lines: - The card looks less like a traditional store loyalty program and more like a payments product tied to a customer category with frequent repeat buys. - Hollywood Feed and Sunbit are targeting shoppers who may value immediate savings and ongoing rewards more than points that are harder to use. - The move also fits a broader retail trend: brands are embedding financial products to deepen customer relationships and make rewards feel more useful at checkout.

What's next: - Hollywood Feed will expand card availability from the initial 35 stores to its entire chain on Sept. 21, 2026. - The company is likely to use the card launch to reinforce repeat shopping and premium-pet spending as it widens distribution. - Sunbit will add the Hollywood Feed program to its growing roster of co-branded credit card offerings.

The bottom line: - Hollywood Feed is betting that pet parents will respond to savings and rewards designed around everyday feeding, not one-time promotions.